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Ebola and Health Literacy

By Sudip Bhandari | 24 Nov, 2014

Harvard School of Public Health and SSRS, an independent research company released a study in mid-October which shows some interesting perceptions the US population has about Ebola (report attached below). For example, 85% of the survey respondents said that “someone would be likely to get Ebola if a symptomatic person sneezed or coughed on them.” More than half of adults (52%) were concerned that there will be an Ebola outbreak in the US within the next 12 months. Despite repeated efforts from sources like the CDC to clarify the particulars of Ebola, many are still confused.

I am curious to hear thoughts from members here on what innovative steps the medical and public health community could take to clear this confusion?

Keywords:
ebola

Replies

 

Diane Hallinen Replied at 3:03 PM, 24 Nov 2014

Create a "viral" video that has a snappy tune, cute graphics and last less than a minute. Plan on explaining no more than two concepts.

Victoria Hill Replied at 9:40 AM, 25 Nov 2014

I agree with Diane Hallinen's comment. Probably a Ted-ED animated video would be useful, plus the frames could be separated to become posters or Tweets re specific topics.

One concern I have is the poll was relatively small and no data re the characteristics of the sample members. The other concern I have is the date of the poll: early October. Things really heated up in the few days prior to the Mid-Term Elections. (E.g. Gov's Christie and LePage political show of quarantining the returning nurse; Donald Trump's unhelpful remarks). I suspect the population's opinions have solidified.

Victoria Hill Replied at 6:32 AM, 30 Nov 2014

Dear Sudip,
I just realized that I mostly stay up-to-date re Ebola news and research via a 15-minute broadcast every evening from BBC News! If it's available in the US or via the web, it could be an interesting and low-cost approach to test effects on educating the public. The segments shown are very diverse: interviews with Peter Piot, Ed Kelley, Bruce Aylward, et al.;, travels to remote villages in West Africa to 'meet' survivors and see treatment centers; plight of Ebola-orphans; progress on vaccines; issues related to reducing contagion; etc. It might be possible to get an opinion sample of US population segment before viewing for several weeks and then after? Just a thought.

Emmanuel Benyeogor Replied at 7:04 AM, 30 Nov 2014

Dear Victoria,

Can we have the time? On what network please?

Thanks

Victoria Hill Replied at 8:36 AM, 30 Nov 2014

Dear Emmanuel,

It's BBC network but seems there might be live streaming through some US cable companies and also replays of all the episodes via iPlayer. Pls see this link: http://www.bbc.co.uk/bbcnews/programmes/schedules/2014/12/01. The link shows the (UK) programme time for tomorrow's show. I live in Amman, Jordan so iPlayer is restricted here; can only watch the episodes on satellite TV. But likely they're available in the U.S. Here's list of all BBC Ebola broadcasts to date: http://www.bbc.co.uk/programmes/b04ndlwp/broadcasts/2014/11. Pls note a few will expire soon! Here's another link re iPlayer and TV broadcasts: http://www.bbc.co.uk/programmes/b04ndlwp.

Here's Internet access to the programmes: https://www.google.jo/search?q=BBC+Daily+Ebola+Update&ie=utf-8&oe=utf-8&aq=t&....

If none of this works, pls let me know and I can ask a friend at BBC in London.

Vicki

This Community is Archived.

This community is no longer active as of December 2018. Thanks to those who posted here and made this information available to others visiting the site.