Thanks so much for sharing these briefs. I was particularly excited to read this one--the use of soap operas, radio shows and other media is huge in tackling issues that relate to social norms (like GBV), and these are some very rich examples of NGOs that have been able to do so effectively. Do we have any information about how they were able to develop partnerships with the media channels to develop these types of messages? It's impressive that they've thought about how to reinforce the messaging at the individual level as well. It seems that both are necessary to see real impact (and sustain it).
Kenya's male circumcision program is also using radio as a major form of information and norm change--trying to frame male circumcision as a medical intervention that prevents HIV vs. a purely cultural practice. The national program is working hard to ensure that all messaging from the individual level up to national newspaper articles all use the same messages (HIV prevention, voluntary, not 100% effective, etc.). It's clear that this can require a lot of coordination.
The AIDSTAR-one report focuses on the technical details of the program. Is there any information about the behind-the-scenes support activities that went on to get these programs up and running, refine them, and maintain them?
Link leads to: http://www.aidstar-one.com/focus_areas/gender/resources/spotlight_on_gender
Summary: Gender-based violence (GBV) is increasingly recognized as a critical driver of the HIV epidemic in many settings, particularly in sub-Saharan Africa where the incidence of HIV infection is growing at alarming rates among young women in particular. There are few examples of interventions that have successfully tackled the challenge of combining HIV and violence prevention, but two innovative programs, one in Nicaragua and the other in Uganda, have found ways to do so. Mary Ellsberg and Myra Betron describe the work of Puntos de Encuentro and Raising Voices to share successful approaches to address GBV with other program planners.
Source: John Snow, Inc. - JSI
Publication Date: October 30, 2010
Keywords: Addressing structural risk, Developing targeted interventions, field notes, GBV, gender, gender-based violence, HIV, Sexual transmission