Fascinating article: http://foreignpolicy.com/2015/05/12/lottery-ticket-approach-leads-to-drastic-...
“Researchers funded by the World Bank arrived at a wildly unorthodox and unexpectedly effective strategy for preventing HIV in the African nation of Lesotho: A lottery program that offered participants an opportunity to win cash on the condition that they tested negative for sexually transmitted infections.
The lotteries led to a 21.4 percent reduction in HIV incidence among participants over a two-year period, and a reduction of more than 60 percent among participants identified as “risk-loving individuals” — those who were identified at the study’s start as people who enjoyed risky behavior.”
www.engageSPARK.com – SMS & Voice. Quick, Simple, Global.
Read about the results of our work with Mercy Corps, Hitting it home: Soap opera campaigns increase financial literacy in the Philippines :
• 106% increase in savings rates using Voice soap operas with quizzes
• Response rates of 48.2% for voice soap operas, vs 4.5% for SMS
Link leads to: http://foreignpolicy.com/2015/05/12/lottery-ticket-approach-leads-to-drastic-reduction-in-hiv-prevalence/