Bruce Sherman, MD, FCCP, FACOEM, is the Medical Director for the RightOpt private exchange offering for Xerox. In this role, he provides strategic guidance for development, implementation and ongoing management of integrated, value-based health and performance management strategies for exchange employer clients. Additionally, Dr. Sherman serves as the consulting Medical Director for the Ohio-based Employers Health Coalition, Inc., where he provides health management strategies to the organization’s members, and provides strategic guidance for the coalition’s data warehouse program. Previously he was the consulting corporate medical director for Wal-Mart Stores, Inc., Whirlpool Corporation, and The Goodyear Tire & Rubber Company. Dr. Sherman has particular interests in the areas of the business value of health and evaluation of quality and efficiency in health care delivery.